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Share of Generation Z and Millennials influenced by selected factors when choosing their favorite online shop in Europe in 2024

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Source

Release date

December 2024

Region

Europe, France, Germany, Italy, Spain, United Kingdom

Survey time period

2024

Number of respondents

1,500 respondents*

Age group

18-43 years

Special properties

Millennials and Generation Z

Supplementary notes

The survey was conducted in Germany, Italy, Spain, the United Kingdom, and France.

*Half of the respondents were from Generation Z and half were Millennials.

Original question: What factors influence you when choosing your favorite online shopping sites/apps?

Multiple answers were possible.

Citation formats

Factors that influence Gen Z & Millennials choosing an online store in Europe 2024

Published by
F. Watty,
Mar 12, 2025

Almost ** percent of European Millennials and Generation Z were influenced by complete and transparent product descriptions when choosing a favorite website, according to a 2024 survey. Furthermore, nearly of respondents considered free delivery as an influential factor.

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Statistics on " Millennials online shopping behavior "

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Overview

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Categories

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Purchase behavior

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Retail technologies

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Social commerce

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Topics

Millennials online shopping behaviorGen Z online shopping behaviorMillennials and health in the U.S.Online shopping behavior in the United StatesMillennials
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