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Share of internet users in each group who watched a shopping livestream in the previous week in 2023

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Source

Release date

June 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

241,138 internet users

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

* Gamers are defined by those who use gaming consoles, handheld devices, media streaming devices, PC/laptop, tablet or VR headsets to play games.

Citation formats

Internet user groups most likely to watch live shopping events worldwide 2023

Published by
F. Watty,
Mar 11, 2024
In 2023, three out of ten Millennials reported watching a livestream shopping event within the week preceding the survey. Furthermore, demographic groups exhibiting a preference for livestream content included e-sports enthusiasts, followers of influencers or industry experts on social media, and individuals exhibiting brand loyalty, among others.
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Topics

Live streamingVideo gaming market in the United StatesE-Commerce in ChinaLivestream commerceGaming video content worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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