Apparel shopping behavior in Europe - statistics & facts
The United Kingdom, Germany, Italy, France, and Spain had the highest revenues from apparel of all European countries and ranked in the top 10 of the largest clothing markets worldwide. The total consumer spending on clothing and footwear in Europe in 2023 was estimated to be worth 937 billion U.S. dollars, rising to more than 1.13 trillion dollars in 2028. In 2023, concerns such as the economic situation and sustainability influenced the way many consumers purchased their clothing.
