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Gen Z consumers preferred shopping channels in the United States in 2025

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Sources

Release date

July 2025

Region

United States

Survey time period

May 2025

Number of respondents

1,008 consumers

Age group

18-26 years

Supplementary notes

This question was phrased by the source as follows: "Roughly what percentage of your shopping do you do in-store vs. online?"

Citation formats

Gen Z consumers favorite shopping channels in the U.S. 2025

Published by
F. Watty,
Feb 26, 2026

According to a survey in 2025, of Gen Z consumers in the United States bought evenly online and offline.  shopped mainly in physical stores, while ** acquired products online.

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