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Gen Alpha consumers that perceived selected stores as made for people their age in the United States in 2025

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Sources

Release date

January 2026

Region

United States

Survey time period

November 2025

Number of respondents

505 consumers

Age group

8-14 years

Supplementary notes

This question was phrased by the source as follows: "Which brands or stores feel like they are made for people your age?"

Three answers were possible.

Citation formats

Stores Gen Alpha consumers perceived as made for them in the U.S. 2025

Published by
F. Watty,
Jan 16, 2026

Almost ** percent of Gen Alpha consumers felt like LEGO was a store made for people their age, according to a 2025 survey. * were other brands positively perceived by Gen Alpha consumers. Nike and Adidas were considered brands made for them by ** percent of consumers part of the same generation.

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Online shopping behavior worldwideE-commerce worldwideGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
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