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Perception of images of women in advertisements by female respondents in Russia in 2021, by type

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Release date

May 2021

Region

Russia

Survey time period

2021

Number of respondents

Over 530 respondents

Age group

18 years and older

Special properties

Females

Citation formats

Image perception of women in ads by female respondents in Russia 2021, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2021
Nearly two thirds of female respondents in Russia had a rather positive attitude towards images of women in advertisements depicting traditional roles, women older than 55 years, and model-like women, according to a survey conducted in 2021. In contrast, ads suggesting a double meaning using images of women were perceived negatively by nearly ** percent of respondents.
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