Delta Air Lines brand profile U.S. 2025| ��ƽ��

Delta Air Lines brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who use airlines

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to airlines, which of the following brands do you like?
Brand usage: When it comes to airlines, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to airlines, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Delta Air Lines in the United States?
When it comes to airline customers, brand awareness of Delta Air Lines is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Delta Air Lines in the United States?
In total, *** of U.S. respondents who knew Delta Air Lines said they liked the brand.

What is the usage share of Delta Air Lines in the United States?
All in all, *** of those who knew the brand said they used Delta Air Lines.

How loyal are the customers of Delta Air Lines?
��ǳܲԻ��*** of respondents in the United States who use Delta Air Lines said they were likely to use it again.

What's the buzz around Delta Air Lines in the United States?
In May 2025, about *** of U.S. airline customers who knew Delta Air Lines had heard about the brand in the media, on social media, or in advertising over the past three months.

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