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Black and Pardo Brazilian consumer attitudes toward representation in advertising in Brazil as of November 2024

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Sources

Release date

November 2024

Region

Brazil

Survey time period

November 2024

Number of respondents

744 respondents

Supplementary notes

The source does not specify the survey type or the age of the respondents.

Multiple answers were possible.

Citation formats

Black & Pardo Brazilian consumer opinions on representation in ads in Brazil 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 5, 2024

During a November 2024 survey among consumers identifying as Black and Pardo Brazilian in Brazil, about ** percent said the representation of Black and Pardo Brazilian people in advertising improved during the year preceding survey. Almost ** percent reported feeling represented in ads.

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