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During a survey in the summer of 2025, about 73 percent of respondents who consumed chocolate and candy bars stated that they had eaten Cadbury chocolate in the past year. Galaxy was the next frequently consumed bar. Of the responding consumers in the UK, 54 percent consumed Galaxy.

Sales of chocolate in the UK

There are hundreds of enterprises involved in the manufacturing of cocoa, chocolate, and sugar confectionery in the UK. About ten of these enterprises have a turnover of more than 50 million British pounds, while approximately 20 have a turnover between 10 million and 49.9 million British pounds. The sales volume of chocolate in the UK amounts to approximately 115,643 tons. This marks a decrease compared to 2018, when a peak volume of 146,517 tons of chocolate was sold. Nonetheless, the sales value of chocolate bars manufactured in the UK is at its highest since 2008. Approximately 498 million British pounds' worth of chocolate manufactured by UK companies is sold annually.

Chocolate consumers

Many people in the UK enjoy eating chocolate, as reflected in the attitudes of British consumers toward chocolate and candy bars. About 39 percent of consumers in the UK state that they cannot imagine their life without chocolate and candy bar products. A similar proportion of consumers say they rely on brands they know and trust when it comes to chocolate and candy bar products. The leading chocolate brand in the UK in terms of sales is Cadbury Dairy Milk. The Mondelez-owned brand sells approximately 680 million British pounds' worth of chocolate annually, which is more than three times the sales of its two biggest competitors, Galaxy and Maltesers. Cadbury is also one of the leading chocolate and candy bar brands in terms of brand awareness in the UK. About 95 percent of British consumers recognize the brand. KitKat, Snickers, and Twix are also recognized by the same proportion of consumers.