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Trust in news outlets in Japan as of February 2026, by brand

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Sources

Release date

June 2026

Region

Japan

Survey time period

January to February 2026

Number of respondents

2,046 respondents

Age group

18 years and older

Special properties

only the brands shown here were included in the survey

Method of interview

Online survey

Supplementary notes

Survey question: "How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’."

A score between 6 to 10 on the 10-point scale was coded as 'Trust.' A score of 5 points was coded as 'Neither.' A score between 0 to 4 points was coded as 'Do not trust.'

Those respondents that had not heard of each brand were excluded.

Citation formats

Trust in news outlets Japan 2026, by brand

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2026

According to a survey on news brands that was conducted in 2026, around ** percent of the respondents in Japan trusted NHK News. The most distrusted news brand that year was Weekly Bunshun.

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Overview

5

Time spent on media consumption

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Perceived importance of media

5

Perceived trustworthiness of media

7

Media usage by type of information

7

News apps

6

Penetration rates of news media

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Topics

News consumption in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMedia industry in Japan
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* For commercial use only

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