American Airlines brand profile U.S. 2025| ��ƽ��

American Airlines brand awareness, usage, popularity, loyalty, and buzz among airline customers in the United States in 2025

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who use airlines

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to airlines, which of the following brands do you like?
Brand usage: When it comes to airlines, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to airlines, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of American Airlines in the United States?
When it comes to airline customers, brand awareness of American Airlines is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is American Airlines in the United States?
In total, *** of U.S. respondents who knew American Airlines said they liked the brand.

What is the usage share of American Airlines in the United States?
All in all, *** of those who knew American Airlines said they used the brand.

How loyal are the customers of American Airlines?
��ǳܲԻ��*** of respondents in the United States who use American Airlines said they were likely to use it again.

What's the buzz around American Airlines in the United States?
In May 2025, about *** of U.S. airline customers who knew American Airlines had heard about the brand in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.