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Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020

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Source

Release date

June 2020

Region

United States

Survey time period

April 9 to12, May 1 to 3, and June 12 to 15, 2020

Number of respondents

1,000 respondents

Age group

13 to 23

Special properties

among U.S. members of Generation Z

Supplementary notes

Q: To what extent do you agree with each of the following statements?

Citation formats

U.S. Gen Z sentiments towards brand reaction to BLM in 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 9, 2020
A study from 2020 on Generation Z reactions to the Black Lives Matter (BLM) movement in the United States found that among respondents aged between 13 and 23, ** percent strongly agreed with the statement that corporations play an important role in the country and should therefore use their influence to impact political and cultural issues. Another ** percent also strongly agreed with the statement that the reaction of brands to topics such as BLM will permanently affect their future buying decision.
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