T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Brazil | Germany | India | Mexico | US |
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Source
Source
Release date
December 2025
More information
Region
Brazil, Germany, India, Mexico, United States
Survey time period
June 17 to December 16, 2025*
Number of respondents
7,489*
Age group
18-64 years
Special properties
Respondents who have consumed coffee
Supplementary notes
During the survey, the questions were phrased as follows:
- Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
- Brand popularity: When it comes to coffee, which of the following brands do you like?
- Brand consumption: When it comes to coffee, which of the following brands have you consumed in the past 12 months?
- Brand loyalty: When it comes to coffee, which of the following brands are you likely to use again in the future?
- Brand buzz: Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
*Number of respondents:
Brazil: 7,489
Germany: 1,245
India: 7,486
Mexico: 7,486
United States: 7,489
Date of survey:
Brazil: 17 June 2025 to 15 December 2025
Germany: 17 June 2025 to 24 July 2025
India: 17 June 2025 to 15 December 2025
Mexico: 17 June 2025 to 16 December 2025
United States: 17 June 2025 to 15 December 2025
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