The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, U.S., and the UK.
Citation formats
Sense of brand loyalty in online versus offline shopping worldwide 2024
For over ** percent of consumers surveyed worldwide in 2024, the sense of loyalty to a retailer or brand is better through an online shopping experience. On the other hand, ** percent considered it better when shopping offline.
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VML. (September 19, 2024). Sense of loyalty to a retailer or brand in online versus offline shopping according to consumers worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1619540/brand-loyalty-in-online-versus-offline-shopping-worldwide/
VML. "Sense of loyalty to a retailer or brand in online versus offline shopping according to consumers worldwide in 2024." Chart. September 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1619540/brand-loyalty-in-online-versus-offline-shopping-worldwide/
VML. (2024). Sense of loyalty to a retailer or brand in online versus offline shopping according to consumers worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1619540/brand-loyalty-in-online-versus-offline-shopping-worldwide/
VML. "Sense of Loyalty to a Retailer or Brand in Online versus Offline Shopping According to Consumers Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Sep 2024, /statistics/1619540/brand-loyalty-in-online-versus-offline-shopping-worldwide/
VML, Sense of loyalty to a retailer or brand in online versus offline shopping according to consumers worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1619540/brand-loyalty-in-online-versus-offline-shopping-worldwide/ (last visited August 03, 2026)
Sense of loyalty to a retailer or brand in online versus offline shopping according to consumers worldwide in 2024 [Graph], VML, September 19, 2024. [Online]. Available: /statistics/1619540/brand-loyalty-in-online-versus-offline-shopping-worldwide/
