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Impacts of working from home on consumer brand loyalty worldwide in 2024

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Sources

Release date

September 2024

Region

Worldwide

Survey time period

May 22nd to June 5th, 2024

Number of respondents

31,500 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, U.S., and the UK.

Citation formats

How remote work impacts consumer brand loyalty worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2025

Around ** percent of consumers surveyed worldwide in 2024 reported having changed their favorite retailers since working more often from home. Another ** percent mentioned that, due to the remote work, they felt less loyal to the physical stores that they used to frequent.

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Statistics on " Brand loyalty "

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Overview

4

Loyalty drivers and restraints

8

Brand choice and trust

8

Loyalty programs

7

Consumer experience

5

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Topics

Brand loyaltyBrand valueMarketing personalization worldwideLoyalty programs in the U.S.Advertising in times of crisis
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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