Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024
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During a survey carried out in 2024, ** percent of responding consumers from Germany stated that it was important for them that brands they bought or used had a good reputation. In Brazil and China, brand reputation was named as an important purchase criterion by ** percent of respondents.
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Edelman. (July 26, 2024). Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. "Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024." Chart. July 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. (2024). Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. "Share of Consumers Who Said It Was Important for Them That Brands They Bought or Used Had a Good Reputation in Selected Countries Worldwide as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2024, /statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman, Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1482253/importance-brand-reputation-purchase-worldwide/ (last visited July 21, 2026)
Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: /statistics/1482253/importance-brand-reputation-purchase-worldwide/
