During a survey carried out in 2024, ** percent of responding consumers from Germany stated that it was important for them that they trusted a brand they purchase or used. In Japan, brand trust was named as an important purchase criterion by ** percent of respondents.
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Edelman. (July 26, 2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman. "Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024." Chart. July 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman. (2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman. "Share of Consumers Who Said It Was Important for Them to Trust Brands They Bought or Used in Selected Countries Worldwide as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2024, /statistics/1482252/importance-brand-trust-purchase-worldwide/
Edelman, Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1482252/importance-brand-trust-purchase-worldwide/ (last visited July 24, 2026)
Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: /statistics/1482252/importance-brand-trust-purchase-worldwide/
