According to a global survey conducted in November 2024, Gen Zers and Millennials belonged to the highest number of loyalty programs:Â ** per person, on average. Among Baby Boomers, the number of memberships declined dramatically to *** per person.
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Comarch. (January 30, 2025). Average number of loyalty program memberships per person worldwide as of November 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1618726/number-of-loyalty-program-memberships-worldwide-age/
Comarch. "Average number of loyalty program memberships per person worldwide as of November 2024, by generation." Chart. January 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1618726/number-of-loyalty-program-memberships-worldwide-age/
Comarch. (2025). Average number of loyalty program memberships per person worldwide as of November 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1618726/number-of-loyalty-program-memberships-worldwide-age/
Comarch. "Average Number of Loyalty Program Memberships per Person Worldwide as of November 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2025, /statistics/1618726/number-of-loyalty-program-memberships-worldwide-age/
Comarch, Average number of loyalty program memberships per person worldwide as of November 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1618726/number-of-loyalty-program-memberships-worldwide-age/ (last visited July 26, 2026)
Average number of loyalty program memberships per person worldwide as of November 2024, by generation [Graph], Comarch, January 30, 2025. [Online]. Available: /statistics/1618726/number-of-loyalty-program-memberships-worldwide-age/
