The survey was carried out in 14 countries: Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Mexico, Saudi Arabia, South Korea, United Arab Emirates, the United Kingdom, and the United States.Â
During a survey carried out in 2024 in 14 countries across the world, ** percent of responding consumers stated that it was important for them that the brand they purchased had a good reputation. The most often named criteria were 'good value for the money' and 'offers the best quality.'
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Edelman. (July 26, 2024). Brand purchase criteria according to consumers worldwide as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1482244/brand-purchase-criteria-worldwide/
Edelman. "Brand purchase criteria according to consumers worldwide as of April 2024." Chart. July 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1482244/brand-purchase-criteria-worldwide/
Edelman. (2024). Brand purchase criteria according to consumers worldwide as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1482244/brand-purchase-criteria-worldwide/
Edelman. "Brand Purchase Criteria According to Consumers Worldwide as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2024, /statistics/1482244/brand-purchase-criteria-worldwide/
Edelman, Brand purchase criteria according to consumers worldwide as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1482244/brand-purchase-criteria-worldwide/ (last visited July 27, 2026)
Brand purchase criteria according to consumers worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: /statistics/1482244/brand-purchase-criteria-worldwide/
