Share of consumers from selected countries worldwide who said that there were foreign brands they would not buy because of the countries in which they were headquartered as of April 2024
Characteristic
Share of respondents
South Korea
95%
Japan
92%
China
87%
France
84%
India
82%
Germany
81%
Canada
80%
Saudi Arabia
80%
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78%
United States
74%
United Kingdom
73%
United Arab Emirates
71%
Brazil
69%
Indonesia
69%
Mexico
64%
South Africa
62%
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During a survey carried out in 2024, 81 percent of responding consumers from Germany stated that that there were foreign brands they would not buy because of the countries in which they were headquartered. In South Korea, 95 percent of respondents expressed such an attitude.
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Edelman. (July 26, 2024). Share of consumers from selected countries worldwide who said that there were foreign brands they would not buy because of the countries in which they were headquartered as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1482275/consumer-boycott-foreign-brands-worldwide/
Edelman. "Share of consumers from selected countries worldwide who said that there were foreign brands they would not buy because of the countries in which they were headquartered as of April 2024." Chart. July 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1482275/consumer-boycott-foreign-brands-worldwide/
Edelman. (2024). Share of consumers from selected countries worldwide who said that there were foreign brands they would not buy because of the countries in which they were headquartered as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1482275/consumer-boycott-foreign-brands-worldwide/
Edelman. "Share of Consumers from Selected Countries Worldwide Who Said That There Were Foreign Brands They Would Not Buy Because of The Countries in Which They Were Headquartered as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2024, /statistics/1482275/consumer-boycott-foreign-brands-worldwide/
Edelman, Share of consumers from selected countries worldwide who said that there were foreign brands they would not buy because of the countries in which they were headquartered as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1482275/consumer-boycott-foreign-brands-worldwide/ (last visited July 24, 2026)
Share of consumers from selected countries worldwide who said that there were foreign brands they would not buy because of the countries in which they were headquartered as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: /statistics/1482275/consumer-boycott-foreign-brands-worldwide/
