In 2025, the main reason that shoppers changed their retailer was due to the fact that the competitor offered lower regular prices, with almost ** percent of consumers citing this reason. Over ** percent of respondents switched stores due to their usual brand or retailer reducing pack size or quality of the product without clear notice.
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Capgemini. (January 5, 2026). Most common reasons consumers switched brands or retailers worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1618389/main-reasons-consumers-changed-retailers-worldwide/
Capgemini. "Most common reasons consumers switched brands or retailers worldwide in 2025." Chart. January 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1618389/main-reasons-consumers-changed-retailers-worldwide/
Capgemini. (2026). Most common reasons consumers switched brands or retailers worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1618389/main-reasons-consumers-changed-retailers-worldwide/
Capgemini. "Most Common Reasons Consumers Switched Brands or Retailers Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2026, /statistics/1618389/main-reasons-consumers-changed-retailers-worldwide/
Capgemini, Most common reasons consumers switched brands or retailers worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1618389/main-reasons-consumers-changed-retailers-worldwide/ (last visited July 28, 2026)
Most common reasons consumers switched brands or retailers worldwide in 2025 [Graph], Capgemini, January 5, 2026. [Online]. Available: /statistics/1618389/main-reasons-consumers-changed-retailers-worldwide/
