Among the presented industries, gaming and iGaming recorded the highest rate of invalid traffic (IVT) worldwide, at nearly **** percent. It was followed by the education and e-learning segment, with **** percent.
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Lunio. (January 14, 2026). Invalid traffic (IVT) as a share of total traffic worldwide in 2025, by industry [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1441391/ivt-share-traffic-industry-worldwide/
Lunio. "Invalid traffic (IVT) as a share of total traffic worldwide in 2025, by industry." Chart. January 14, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1441391/ivt-share-traffic-industry-worldwide/
Lunio. (2026). Invalid traffic (IVT) as a share of total traffic worldwide in 2025, by industry. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1441391/ivt-share-traffic-industry-worldwide/
Lunio. "Invalid Traffic (Ivt) as a Share of Total Traffic Worldwide in 2025, by Industry." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jan 2026, /statistics/1441391/ivt-share-traffic-industry-worldwide/
Lunio, Invalid traffic (IVT) as a share of total traffic worldwide in 2025, by industry ÌÇÐÄÆÆ½â°æ, /statistics/1441391/ivt-share-traffic-industry-worldwide/ (last visited July 26, 2026)
Invalid traffic (IVT) as a share of total traffic worldwide in 2025, by industry [Graph], Lunio, January 14, 2026. [Online]. Available: /statistics/1441391/ivt-share-traffic-industry-worldwide/