Television remained the dominant advertising medium in Serbia and Croatia in 2022, accounting for ** percent and ** percent of the total spending, respectively. However, the internet surpassed television as the second-largest advertising channel by spending in Central and Eastern Europe (CEE) in 2023.
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LinkedIn, & WPP Media. (November 30, 2022). Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, und WPP Media. "Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium." Chart. November 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, WPP Media. (2022). Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, and WPP Media. "Distribution of The Advertising Spending in Central and Eastern Europe (Cee) in 2022, by Selected Country and Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2022, /statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn & WPP Media, Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium ÌÇÐÄÆƽâ°æ, /statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/ (last visited July 22, 2026)
Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium [Graph], LinkedIn, & WPP Media, November 30, 2022. [Online]. Available: /statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
