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Advertising expenditure on Google Ads by the Indian National Congress party in India from 2022 to 2025 (in million Indian rupees)

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Source

Release date

February 2026

Region

India

Survey time period

2022 to 2025

Supplementary notes

One Indian rupee is equal to about 0.0093 euros and 0.011 U.S. dollars as of February 2026.

Citation formats

INC party's ad spend on Google Ads India 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2026

According to Google’s Ads Transparency Center, the Indian National Congress (INC), one of India’s major national political parties, saw its spending drop to just over ** million Indian rupees on Google political advertising in 2025. Party spending had peaked in 2024 during the run-up to the national elections. Over the past seven years, the party’s total expenditure amounted to roughly *** million rupees across more than **** online ads.

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