According to Google’s Ads Transparency Center, the Bharatiya Janata Party (BJP), one of India’s major national political parties, spent *** million Indian rupees on Google Ads in 2025. Over the seven-year period observed, ad spending peaked in 2024 at **** billion. As general elections were held in India that year, the sharp increase highlights the party’s strategic use of Google Ads as an advertising channel. Overall, while the ruling party has remained a prominent spender on political advertising, expenditure tended to rise significantly during national election years, such as 2019 and 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Google. (February 25, 2026). Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2025 (in million Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google. "Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2025 (in million Indian rupees)." Chart. February 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google. (2026). Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2025 (in million Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google. "Advertising Expenditure on Google Ads by The Bharatiya Janata Party in India from 2019 to 2025 (in Million Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2026, /statistics/1448601/india-bjp-ad-spend-on-google-ads/
Google, Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2025 (in million Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/1448601/india-bjp-ad-spend-on-google-ads/ (last visited July 20, 2026)
Advertising expenditure on Google Ads by the Bharatiya Janata Party in India from 2019 to 2025 (in million Indian rupees) [Graph], Google, February 25, 2026. [Online]. Available: /statistics/1448601/india-bjp-ad-spend-on-google-ads/
