According to Google’s Ads Transparency Center, the Indian National Congress (INC) party spent most of its online advertising budget on Google video ads in India, amounting to around *** million Indian rupees between July 2019 and July 2026. This represented roughly ** percent of its overall Google ad spend in that period, with image and text formats accounting for about *** million and **** million rupees, respectively. The party’s Google ad expenditure peaked in the run-up to the 2024 national elections, when it intensified its digital campaigning efforts.Â
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Google. (July 20, 2026). Ad spending on Google Ads by the Indian National Congress party in India between 2019 and 2026, by format (in million Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google. "Ad spending on Google Ads by the Indian National Congress party in India between 2019 and 2026, by format (in million Indian rupees)." Chart. July 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google. (2026). Ad spending on Google Ads by the Indian National Congress party in India between 2019 and 2026, by format (in million Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google. "Ad Spending on Google Ads by The Indian National Congress Party in India between 2019 and 2026, by Format (in Million Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2026, /statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google, Ad spending on Google Ads by the Indian National Congress party in India between 2019 and 2026, by format (in million Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/1448020/india-inc-party-online-ad-spend-by-format/ (last visited July 21, 2026)
Ad spending on Google Ads by the Indian National Congress party in India between 2019 and 2026, by format (in million Indian rupees) [Graph], Google, July 20, 2026. [Online]. Available: /statistics/1448020/india-inc-party-online-ad-spend-by-format/
