Compared to the previous year, how will your company's spending on marketing and promotion change in the current year?
Figures may not add up to 100 percent due to rounding by the source.
The survey was conducted among middle and senior managers responsible for marketing or advertising campaigns in companies that launched such activities in 2023 and 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Planned cost change on agency relationship management in China 2023-2024
According to a survey published in June 2024, ** percent of advertisers in China planned to expand their marketing efforts on intermediary and agent relationship management in 2024, showing an increase of *** percent points compared to the previous year. When it comes to PR and media campaigns, ** percent of advertisers decided to allocate more budget than in the previous year.
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TopMarketing, & NIA, & Communication University of China, & CTR MarketResearch. (June 6, 2024). Expected changes on agency and intermediary relationship management spendings among advertisers in China in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1550931/china-change-of-agency-and-intermediary-relationship-management-expense-among-advertisers/
TopMarketing, und NIA, und Communication University of China, und CTR MarketResearch. "Expected changes on agency and intermediary relationship management spendings among advertisers in China in 2023 and 2024." Chart. June 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1550931/china-change-of-agency-and-intermediary-relationship-management-expense-among-advertisers/
TopMarketing, NIA, Communication University of China, CTR MarketResearch. (2024). Expected changes on agency and intermediary relationship management spendings among advertisers in China in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1550931/china-change-of-agency-and-intermediary-relationship-management-expense-among-advertisers/
TopMarketing, and NIA, and Communication University of China, and CTR MarketResearch. "Expected Changes on Agency and Intermediary Relationship Management Spendings among Advertisers in China in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2024, /statistics/1550931/china-change-of-agency-and-intermediary-relationship-management-expense-among-advertisers/
TopMarketing & NIA & Communication University of China & CTR MarketResearch, Expected changes on agency and intermediary relationship management spendings among advertisers in China in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550931/china-change-of-agency-and-intermediary-relationship-management-expense-among-advertisers/ (last visited August 05, 2026)
Expected changes on agency and intermediary relationship management spendings among advertisers in China in 2023 and 2024 [Graph], TopMarketing, & NIA, & Communication University of China, & CTR MarketResearch, June 6, 2024. [Online]. Available: /statistics/1550931/china-change-of-agency-and-intermediary-relationship-management-expense-among-advertisers/
