In the first half of 2022, the cosmerics and care industry was the largest advertiser on Douyin in China, contributing slighly over one-fifth of the total advertising revenue. Short video apps have become Chinese advertisers' new favorite, receiving ** percent of the online ad spending.
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QuestMobile. (August 2, 2022). Industries spending the most on Douyin advertising in China in 1st half 2022, by ad spend share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1365158/china-major-industries-douyin-advertising-share/
QuestMobile. "Industries spending the most on Douyin advertising in China in 1st half 2022, by ad spend share." Chart. August 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1365158/china-major-industries-douyin-advertising-share/
QuestMobile. (2022). Industries spending the most on Douyin advertising in China in 1st half 2022, by ad spend share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1365158/china-major-industries-douyin-advertising-share/
QuestMobile. "Industries Spending The Most on Douyin Advertising in China in 1st Half 2022, by Ad Spend Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Aug 2022, /statistics/1365158/china-major-industries-douyin-advertising-share/
QuestMobile, Industries spending the most on Douyin advertising in China in 1st half 2022, by ad spend share ÌÇÐÄÆƽâ°æ, /statistics/1365158/china-major-industries-douyin-advertising-share/ (last visited July 27, 2026)
Industries spending the most on Douyin advertising in China in 1st half 2022, by ad spend share [Graph], QuestMobile, August 2, 2022. [Online]. Available: /statistics/1365158/china-major-industries-douyin-advertising-share/
