According to Google's report on ad transparency, the Bharatiya Janata Party, one of India's biggest recognized national parties, spent just under ** million Indian rupees on Google ads shown in the state of Karnataka, the highest among all Indian states and union territories as of February 2024. Over the past five years, the ruling party's ad expenditure on Google alone amounted to over half a billion rupees, making it arguably the biggest spender on political advertising.
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Google. (February 13, 2024). Advertising expenditure on Google Ads by the Bharatiya Janta Party in India as of February 2024, by state (in million Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1448588/india-bjp-google-ad-spend-by-state/
Google. "Advertising expenditure on Google Ads by the Bharatiya Janta Party in India as of February 2024, by state (in million Indian rupees)." Chart. February 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1448588/india-bjp-google-ad-spend-by-state/
Google. (2024). Advertising expenditure on Google Ads by the Bharatiya Janta Party in India as of February 2024, by state (in million Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1448588/india-bjp-google-ad-spend-by-state/
Google. "Advertising Expenditure on Google Ads by The Bharatiya Janta Party in India as of February 2024, by State (in Million Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2024, /statistics/1448588/india-bjp-google-ad-spend-by-state/
Google, Advertising expenditure on Google Ads by the Bharatiya Janta Party in India as of February 2024, by state (in million Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/1448588/india-bjp-google-ad-spend-by-state/ (last visited July 20, 2026)
Advertising expenditure on Google Ads by the Bharatiya Janta Party in India as of February 2024, by state (in million Indian rupees) [Graph], Google, February 13, 2024. [Online]. Available: /statistics/1448588/india-bjp-google-ad-spend-by-state/
