Which of the following OOH advertising locations did your company spend in 2023, and which does your company expect to invest in 2024?
The survey was conducted among middle and senior managers responsible for marketing or advertising campaigns in companies that launched such activities in 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Penetration rate of OOH ads among advertisers in China 2024, by location
Buildings were the most favorite out-of-home advertising touchpoints among advertisers in China. In a survey published in June 2024, more than half of advertisers in China invested in building ads in 2023 and planned to use the channel in 2024. Additionally, high-speed railways and trains, airports, and subways emerged as prominent channels of choice among advertisers.
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TopMarketing, & NIA, & Communication University of China, & CTR MarketResearch. (June 6, 2024). Penetration rate of out-of --home (OOH) advertising among advertisers in China in 2023, with an estimate for 2024, by ad location [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1550970/china-penetration-of-out-of-home-advertising-among-advertisers-by-location/
TopMarketing, und NIA, und Communication University of China, und CTR MarketResearch. "Penetration rate of out-of --home (OOH) advertising among advertisers in China in 2023, with an estimate for 2024, by ad location." Chart. June 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1550970/china-penetration-of-out-of-home-advertising-among-advertisers-by-location/
TopMarketing, NIA, Communication University of China, CTR MarketResearch. (2024). Penetration rate of out-of --home (OOH) advertising among advertisers in China in 2023, with an estimate for 2024, by ad location. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1550970/china-penetration-of-out-of-home-advertising-among-advertisers-by-location/
TopMarketing, and NIA, and Communication University of China, and CTR MarketResearch. "Penetration Rate of Out-of --home (Ooh) Advertising among Advertisers in China in 2023, with An Estimate for 2024, by Ad Location." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2024, /statistics/1550970/china-penetration-of-out-of-home-advertising-among-advertisers-by-location/
TopMarketing & NIA & Communication University of China & CTR MarketResearch, Penetration rate of out-of --home (OOH) advertising among advertisers in China in 2023, with an estimate for 2024, by ad location ÌÇÐÄÆƽâ°æ, /statistics/1550970/china-penetration-of-out-of-home-advertising-among-advertisers-by-location/ (last visited August 04, 2026)
Penetration rate of out-of --home (OOH) advertising among advertisers in China in 2023, with an estimate for 2024, by ad location [Graph], TopMarketing, & NIA, & Communication University of China, & CTR MarketResearch, June 6, 2024. [Online]. Available: /statistics/1550970/china-penetration-of-out-of-home-advertising-among-advertisers-by-location/
