As of the second quarter of 2024, social media had a ** percent share of the total digital advertising expenditure in Malaysia, making it the most common format of digital advertising. This was followed by video format, with a ** percent share of advertising spending.Â
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Malaysia Advertisers Association. (August 20, 2024). Share of digital advertising expenditure in Malaysia as of 2nd quarter 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1551024/malaysia-digital-ad-expenditure-share-by-format/
Malaysia Advertisers Association. "Share of digital advertising expenditure in Malaysia as of 2nd quarter 2024, by format." Chart. August 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1551024/malaysia-digital-ad-expenditure-share-by-format/
Malaysia Advertisers Association. (2024). Share of digital advertising expenditure in Malaysia as of 2nd quarter 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1551024/malaysia-digital-ad-expenditure-share-by-format/
Malaysia Advertisers Association. "Share of Digital Advertising Expenditure in Malaysia as of 2nd Quarter 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2024, /statistics/1551024/malaysia-digital-ad-expenditure-share-by-format/
Malaysia Advertisers Association, Share of digital advertising expenditure in Malaysia as of 2nd quarter 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/1551024/malaysia-digital-ad-expenditure-share-by-format/ (last visited July 20, 2026)
Share of digital advertising expenditure in Malaysia as of 2nd quarter 2024, by format [Graph], Malaysia Advertisers Association, August 20, 2024. [Online]. Available: /statistics/1551024/malaysia-digital-ad-expenditure-share-by-format/
