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Roles of the marketing team in managing selected elements of the customer experience (CX) according to marketing executives worldwide as of October 2024

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Source

Release date

November 2024

Region

Worldwide

Survey time period

September and October 2024

Number of respondents

1,165 respondents

Method of interview

Online survey

Supplementary notes

Percentage points fall behind 100 due to rounding.

Citation formats

Roles of the marketing team in managing selected elements of the CX worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 15, 2024

During a 2024 survey among marketing executives worldwide, approximately ** percent of respondents said managing the design of a brand's website and/or app was a responsibility of their marketing team. Around **** (** percent) stated marketing teams manage customer satisfaction measurement. Meanwhile, only ** percent of participants said such teams managed pricing and payment strategies, while ** percent stated marketing teams had nothing to do with it.

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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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