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Chief executive officers' (CEOs) primary focuses of discussions with their chief marketing officers (CMOs) in the United States as of January 2025

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Source

Release date

March 2025

Region

United States

Survey time period

January 7 to 24, 2025

Number of respondents

150 respondents

Special properties

among CEOs from organizations with at least 250 million U.S. dollars in annual revenues

Supplementary notes

The source does not specify the survey type.

Citation formats

CEOs' primary focuses of discussions with their CMOs in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2025

As of early 2025, about ** percent of chief executive officers (CEOs) surveyed in the United States said the primary focus of thir dicussions with their chief marketing officers (CMOs) encompassed metrics, performance, ideas, and strategy. Around **** (** percent) of respondents focused solely on ideas and strategy, while less than **** (or ** percent) exclusively on metrics and performance. According to the same study, analytics and customer experience ranked among the leading marketing areas deploying artificial intelligence (AI) according to CEOs in the U.S.

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