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New approaches taken by B2B executives with their lead nurture programs worldwide as of August 2021

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Sources

Release date

September 2021

Region

Worldwide

Survey time period

July and August 2021

Number of respondents

161 respondents

Special properties

among B2B marketing, sales, and IT executives

Supplementary notes

Survey question: "What new approaches/tactics have you taken with your nurture program?"

Citation formats

New B2B approaches to lead nurturing worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2022
During a survey carried out among business-to-business (B2B) marketing, sales, and IT executives worldwide in July and August 2021, ** percent of respondents said they were using content engagement data as a new approach to lead nurturing. Account-based nurtures were employed by ** percent of respondents, while intent data was utilized by ** percent.
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B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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