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Main objectives for retail companies pursuing livestreaming strategies worldwide in 2022

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Sources

Release date

May 2022

Region

Worldwide

Survey time period

April 14 to 21, 2022

Number of respondents

220 respondents using livestreaming as sales or promotional channel*

Special properties

multiple options possible

Method of interview

Online survey

Supplementary notes

* Brands, retailers, and manufacturers based in North America, Latin America, EMEA, and Asia Pacific.

Citation formats

Main goals for livestreaming strategies among retailers worldwide 2022

Published by
Yihan Ma,
Nov 28, 2022
When asked what their main objectives for implementing livestreaming strategies were, more than half (** percent) of global businesses using this channel said they looked to improve the shopping experience and generate customer engagement and feedback. In addition, ** percent reported having started using live commerce to generate revenue.
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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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