During a 2024 survey carried out among in-house and agency marketers from the United Kingdom, *** in 10 respondents stated that gathering customer data was a marketing objective of theirs. Retention and/or loyalty was named by ** percent of responding marketers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
AudienceXpress. (November 25, 2024). Leading marketing objectives in the United Kingdom (UK) as of August 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/648027/business-objectives-for-marketers-in-the-uk/
AudienceXpress. "Leading marketing objectives in the United Kingdom (UK) as of August 2024." Chart. November 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/648027/business-objectives-for-marketers-in-the-uk/
AudienceXpress. (2024). Leading marketing objectives in the United Kingdom (UK) as of August 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/648027/business-objectives-for-marketers-in-the-uk/
AudienceXpress. "Leading Marketing Objectives in The United Kingdom (Uk) as of August 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Nov 2024, /statistics/648027/business-objectives-for-marketers-in-the-uk/
AudienceXpress, Leading marketing objectives in the United Kingdom (UK) as of August 2024 ÌÇÐÄÆÆ½â°æ, /statistics/648027/business-objectives-for-marketers-in-the-uk/ (last visited July 24, 2026)
Leading marketing objectives in the United Kingdom (UK) as of August 2024 [Graph], AudienceXpress, November 25, 2024. [Online]. Available: /statistics/648027/business-objectives-for-marketers-in-the-uk/