During a 2024 survey of marketing professionals in Italy, ** percent of respondents said the main objective behind their influencer marketing campaigns was to foster awareness. This was followed by **** percent of respondents stating their goal was to encourage purchases, while **** percent aimed to increase engagement.Â
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ONIM. (July 5, 2024). Leading influencer marketing objectives according to marketers in Italy as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1258516/objectives-influencer-marketing-italy/
ONIM. "Leading influencer marketing objectives according to marketers in Italy as of July 2024." Chart. July 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1258516/objectives-influencer-marketing-italy/
ONIM. (2024). Leading influencer marketing objectives according to marketers in Italy as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1258516/objectives-influencer-marketing-italy/
ONIM. "Leading Influencer Marketing Objectives According to Marketers in Italy as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2024, /statistics/1258516/objectives-influencer-marketing-italy/
ONIM, Leading influencer marketing objectives according to marketers in Italy as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1258516/objectives-influencer-marketing-italy/ (last visited July 26, 2026)
Leading influencer marketing objectives according to marketers in Italy as of July 2024 [Graph], ONIM, July 5, 2024. [Online]. Available: /statistics/1258516/objectives-influencer-marketing-italy/
