Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by in May 2023, about ** percent of respondents from Hong Kong who were aged between 35 and 44 years had followed at least one influencer on social media. Slightly more than **** of them said that they had purchased the products endorsed by the influencer.
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Rakuten Insight. (June 15, 2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. "Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. (2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight. "Share of Respondents following at Least One Influencer on Social Media in Hong Kong as of May 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
Rakuten Insight, Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/ (last visited August 03, 2026)
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: /statistics/1201821/hong-kong-influencer-following-rate-on-social-media-by-age-group/
