One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.12 euros (as of November 2024).
According to the source, the marketing spending was based on a comprehensive analysis of various influencer content from photo posts to Instagram Reels and video posts. More than 5,000 domestic and international brands from 22 different industries in Hong Kong were monitored, and at least 30,000 influencers and content creators on Instagram and Facebook, were included in the analysis. As a reference to determine influencer fees, the source collected a list of rate cards from influencers with a balance of tier levels. Production costs or advertising expenses related to the campaigns were excluded, which means the calculation might differ from the actual cost, i.e. influencer quotation.
Citation formats
Influencer marketing costs of major apparel brands in Hong Kong Q2 2024
In the second quarter of 2024, the marketing spending of the clothing, footwear and accessories industry on influencer (or KOL) marketing reached **** million Hong Kong dollars. *, and ***, each invested over *** million Hong Kong dollars on strategic influencer collaborations to enhance brand visibility and drive consumer engagement.
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Cloudbreakr, & IAB Hong Kong. (July 30, 2024). Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr, und IAB Hong Kong. "Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars)." Chart. July 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr, IAB Hong Kong. (2024). Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr, and IAB Hong Kong. "Spending on Influencer Marketing of Major Apparel Brands in Hong Kong in 2nd Quarter 2024, by Brand (in Million Hong Kong Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2024, /statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr & IAB Hong Kong, Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) ÌÇÐÄÆƽâ°æ, /statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/ (last visited July 30, 2026)
Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) [Graph], Cloudbreakr, & IAB Hong Kong, July 30, 2024. [Online]. Available: /statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
