It was forecast that, in 2026, in-store advertising would account for *** percent of total retail media ad spending in the United States, up from *** percent a year earlier. The annual share was expected to continue to expand, exceeding *** percent by 2029. U.S. in-store ad revenues were projected to grow** throughout the second half of the 2020s.
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eMarketer (Zia Daniell Wigder). (November 12, 2025). In-store retail media advertising spending as a percentage of total retail media ad spending in the United States from 2024 to 2029 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1470105/share-in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder). "In-store retail media advertising spending as a percentage of total retail media ad spending in the United States from 2024 to 2029." Chart. November 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1470105/share-in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder). (2025). In-store retail media advertising spending as a percentage of total retail media ad spending in the United States from 2024 to 2029. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1470105/share-in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder). "In-store Retail Media Advertising Spending as a Percentage of Total Retail Media Ad Spending in The United States from 2024 to 2029." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2025, /statistics/1470105/share-in-store-retail-media-ad-spend-usa/
eMarketer (Zia Daniell Wigder), In-store retail media advertising spending as a percentage of total retail media ad spending in the United States from 2024 to 2029 ÌÇÐÄÆƽâ°æ, /statistics/1470105/share-in-store-retail-media-ad-spend-usa/ (last visited July 26, 2026)
In-store retail media advertising spending as a percentage of total retail media ad spending in the United States from 2024 to 2029 [Graph], eMarketer (Zia Daniell Wigder), November 12, 2025. [Online]. Available: /statistics/1470105/share-in-store-retail-media-ad-spend-usa/
