Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category
(in U.S. dollars)
Characteristic
H2 2024
H1 2025
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In the first half of 2025, the average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States declined by about ** percent compared to the second half of 2024 to **** U.S. dollars. The health/beauty venue category experienced the sharpest decrease during that period: -** percent to **** dollars
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Place Exchange. (July 30, 2025). Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1455645/cpm-programmatic-ooh-united-states/
Place Exchange. "Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars)." Chart. July 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1455645/cpm-programmatic-ooh-united-states/
Place Exchange. (2025). Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1455645/cpm-programmatic-ooh-united-states/
Place Exchange. "Average Cost-per-mille (Cpm) of Programmatic Out-of-home (Ooh) Advertising in The United States in 2nd Half 2024 and 1st Half 2025, by Venue Category (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2025, /statistics/1455645/cpm-programmatic-ooh-united-states/
Place Exchange, Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1455645/cpm-programmatic-ooh-united-states/ (last visited July 19, 2026)
Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars) [Graph], Place Exchange, July 30, 2025. [Online]. Available: /statistics/1455645/cpm-programmatic-ooh-united-states/
