In 2023, Samsonite led the suitcase market in the United States, achieving an aided brand awareness of around 42 percent among consumers. American Tourister followed with 30.03 percent awareness. Globe-Trotter and TravelPro reported 12.04 percent and 9.27 percent, respectively.
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Latana. (July 2, 2024). Aided brand awareness of selected suitcase brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1489949/suitcase-brand-awareness-united-states/
Latana. "Aided brand awareness of selected suitcase brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1489949/suitcase-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected suitcase brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1489949/suitcase-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Suitcase Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489949/suitcase-brand-awareness-united-states/
Latana, Aided brand awareness of selected suitcase brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489949/suitcase-brand-awareness-united-states/ (last visited July 25, 2026)
Aided brand awareness of selected suitcase brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489949/suitcase-brand-awareness-united-states/
