In 2023, eHarmony led the dating site market in the United States by aided brand awareness, with 48.91 percent among consumers. Tinder followed with 46.05 percent awareness, and Match.com reported 42.04 percent. Plenty of Fish and Bumble had awareness levels of 27.47 percent and 26.88 percent, respectively.Â
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Latana. (July 2, 2024). Aided brand awareness of selected dating sites in the United States 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1490396/dating-site-brand-awareness-united-states/
Latana. "Aided brand awareness of selected dating sites in the United States 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1490396/dating-site-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected dating sites in the United States 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1490396/dating-site-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Dating Sites in The United States 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1490396/dating-site-brand-awareness-united-states/
Latana, Aided brand awareness of selected dating sites in the United States 2023 ÌÇÐÄÆƽâ°æ, /statistics/1490396/dating-site-brand-awareness-united-states/ (last visited July 31, 2026)
Aided brand awareness of selected dating sites in the United States 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1490396/dating-site-brand-awareness-united-states/
