As of 2023, Upstox, an investment platform invested in by Indian cricketer, Shikhar Dhawan, was the leading celebrity-backed unicorn in India, with a valuation of *** U.S. dollars. Among the leading six unicorns surveyed, **** were invested in by cricketers. MyGlamm and Digit Insurance saw investments from Bollywood actresses Shraddha Kapoor and Anushka Sharma, respectively. The unicorns covered various categories that included used-car retail, cosmetics, online gaming, investment, and insurance.
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India Today. (January 10, 2024). Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. "Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars)." Chart. January 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. (2024). Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today. "Leading Celebrity-backed Unicorns in India as of 2023, by Valuation (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2024, /statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
India Today, Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/ (last visited July 27, 2026)
Leading celebrity-backed unicorns in India as of 2023, by valuation (in billion U.S. dollars) [Graph], India Today, January 10, 2024. [Online]. Available: /statistics/1484803/india-leading-celeb-backed-unicorns-by-valuation/
