In 2023, Duluth Pack led the sustainable backpack market in the United States, achieving an aided brand awareness of 14.89 percent among consumers. Thule followed with 10.24 percent awareness. Solgaard and Komodo Fashion reported awareness levels of 7.09 percent and 6.89 percent, respectively.
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Latana. (July 2, 2024). Aided brand awareness of selected sustainable backpack brands in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1489959/sustainable-backpack-brand-awareness-united-states/
Latana. "Aided brand awareness of selected sustainable backpack brands in the United States in 2023." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1489959/sustainable-backpack-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected sustainable backpack brands in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1489959/sustainable-backpack-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Sustainable Backpack Brands in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1489959/sustainable-backpack-brand-awareness-united-states/
Latana, Aided brand awareness of selected sustainable backpack brands in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1489959/sustainable-backpack-brand-awareness-united-states/ (last visited July 28, 2026)
Aided brand awareness of selected sustainable backpack brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: /statistics/1489959/sustainable-backpack-brand-awareness-united-states/
