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Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency

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Source

In cooperation with
Release date

2024

Region

United States

Survey time period

January 2024

Number of respondents

2,845 respondents

Age group

18 years and older

Supplementary notes

Respondents were asked: 'How often do you make a purchase, or add to your purchase, based on product recommendations on a website while online shopping?'

Citation formats

Shoppers buying online based on product recommendations in the U.S. 2024

Published by
F. Watty,
Jul 30, 2024

A U.S. study carried out in 2024 asked shoppers how often product recommendations influenced them when shopping online. About a third of them stated that happened occasionally, but it depended on the products they were looking for. Another ** percent answered they sometimes made purchases based on product recommendations, but only if it was something they needed anyway.

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