Online shoppers tend to appreciate personalized shopping experience but a 2024 survey showed that up to **** of them did not like the idea of sharing personal data. In the United States, ** percent of shoppers aged 55 to 59 years old and the same percentage of shoppers aged over ** had a negative perception of brands or retailers using personal data via AI to make recommendation of customize the shopping experience. In turn, only ** percent of shoppers aged 40 to 44 years old had the same opinion.Â
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Bizrate ÌÇÐÄÆƽâ°æ. (April 18, 2024). Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. "Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group." Chart. April 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. (2024). Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. "Share of Consumers Perceiving Brands Negatively When Using Personal Data via Ai for Personalization in The United States in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2024, /statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ, Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/ (last visited July 28, 2026)
Share of consumers perceiving brands negatively when using personal data via AI for personalization in the United States in 2024, by age group [Graph], Bizrate ÌÇÐÄÆƽâ°æ, April 18, 2024. [Online]. Available: /statistics/1470253/negative-brand-perception-due-to-ai-access-to-personal-data-united-states-by-age-group/
