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Share of consumers using online product recommendations in the United States in 2024, by age group

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Source

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Release date

2024

Region

United States

Survey time period

January 2024

Number of respondents

2,858 respondents

Age group

18 years and older

Citation formats

Shoppers using product recommendations in the U.S. 2024, by age group

Published by
F. Watty,
Jul 30, 2024

A U.S. study investigated the use of product recommendations as of january 2024. According to the findings, young consumers tend to use online recommendations more than older ones. Over ** percent of U.S. shoppers aged 25 to 39 years old looked for product recommendations online, and ** pecent of gen Z consumers aged 18 to 24 years old did the same. In turn, nearly ** percent of shoppers aged 60 to 64 years noticed product recommendations but did not look for them. 

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