Respondents were asked: 'Has a product recommendation on a website led you to purchase or discover a new product that you wouldn’t have know about otherwise?'
Citation formats
New product purchases or discovery through product recommendations in the U.S. 2024
A U.S. study carried out in 2024 asked shoppers if they ever discovered or purchased a new product they wouldn't have known otherwise thanks to product recommendations. This happened a few times to ** percent of shoppers aged 18 to 24 years old. Another ** percent of shoppers between 35 and 39 years old said they had been influenced by product recommendations.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Bizrate ÌÇÐÄÆƽâ°æ. (January 31, 2024). Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. "Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. (2024). Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. "Share of Shoppers Purchasing or Discoverying New Products after Having Seen Product Recommendations in The United States in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ, Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/ (last visited July 31, 2026)
Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group [Graph], Bizrate ÌÇÐÄÆƽâ°æ, January 31, 2024. [Online]. Available: /statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
