Brands not communicating their return policies in a clear way put their perception among customers at risk. A 2024 survey carried out in the United States showed that nearly half of shoppers aged 18 to 24 years old had a negative perception of brand and retailers with unclear return policies. ** percent of U.S. shoppers from 25 to 29 years old thought the same.
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Bizrate ÌÇÐÄÆƽâ°æ. (April 18, 2024). Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. "Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group." Chart. April 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. (2024). Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ. "Share of Consumers Perceiving Brands Negatively When Return Policies Are Not Clear in The United States in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2024, /statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
Bizrate ÌÇÐÄÆƽâ°æ, Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/ (last visited July 29, 2026)
Share of consumers perceiving brands negatively when return policies are not clear in the United States in 2024, by age group [Graph], Bizrate ÌÇÐÄÆƽâ°æ, April 18, 2024. [Online]. Available: /statistics/1470263/negative-brand-perception-due-to-unclear-return-policies-united-states-by-age-group/
